Segmentation Services

Identify and engage actionable consumer groups for maximum business impact.

Segmentation is key to delivering on the promise of customer centricity. As a leader in customer and market segmentation, we enable personalization, guide customer experience transformation and illuminate markets. We do this by understanding the demographic, psychographic, behavioral and occasion-based distinctions between groups of customers – helping businesses quickly translate those insights into actions that shape demand and fuel bottom-line outcomes.

Our segmentation services enable our clients to find and quickly act upon the optimal pathways for growth, leveraging a blend of quantitative and qualitative methods. Built for activation, our segmentation solutions unlock opportunities for differentiated experiences, product innovation, customer acquisition and long-term retention.

Segmentation Optimization

One Segmentation to Rule them All? The Benefits of Having a Segmentation Portfolio

PERSPECTIVE

Segmentation + Growth

How to Leverage Segmentation to Fuel Both Strategy and Activations that Drive Results

PERSPECTIVE

Segmentation

Best Buy: Refreshing a Segmentation to Illuminate Richer Consumer Insights

Client Story

Bringing Segmentation to Life to Fuel Growth for Liquid Death

Client Story

Explore Our Segmentation Services

Customer Segmentation for Personalization

Discover and categorize subsets of current customers that are maximally distinct on key behaviors to customize touchpoints for improved retention, engagement and sales outcomes.

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Market Segmentation for Acquisition

Illuminate groups in the broader market defined by relevant attitudes, needs or behaviors to guide innovation and acquisition marketing efforts. Market segmentation enables businesses to more effectively target, engage and win new customers.

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“Jobs to be Done” or “Need State” Segmentation

Understand which functional, emotional or social factors lead to different choices, pinpoint where brands play and identify unmet needs to inform innovation or high-impact marketing activations.

Segmentation Activation

A segmentation is no use if it is left to collect dust on a shelf. We collaborate with cross-organizational client stakeholders to effectively socialize segmentation insights and develop impactful in-market activation strategies, maximizing ROI.

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The best segmentations go beyond mapping the consumer landscape. They provide a launchpad for transformative business outcomes.

Megan Dodson - Senior Director, Marketing Science