Market Strategy

Make bold growth choices with transformative intelligence.

In a landscape of evolving consumer expectations and disruptive forces, businesses require both clarity and foresight to drive growth outcomes. Success depends on customer understanding that can be implemented at scale. Material’s approach integrates behavioral, quantitative and qualitative data with advanced analytics and behavioral science, across a suite of market strategy solutions that help brands identify where and how to grow.

From industry-leading segmentation solutions to sophisticated journey mapping and competitive intelligence, our insights-based consulting practice enables brands to thaw entrenched thinking, ignite innovation and seize market share.

Behavioral Science

6 Behavioral Science Principles for Deeper Human Insights

PERSPECTIVE

Human Insights

For Businesses to Thrive in Challenging Times, They Must Account for the Complexities of Human Behavior

PERSPECTIVE

Target

Target Circle: Revealing Human Insights to Build Deep Customer Connections

CLIENT STORY

Liquid Death

Bringing Segmentation to Life to Fuel Growth for Liquid Death

CLIENT STORY

Explore Our Market Strategy Services

Segmentation

The art and science of identifying and targeting the right customers and prospects who can drive higher return on investment, segmentation informs marketing, product development and experience.

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Customer Journey Services

Unlock insights to impact buying behavior – the steps customers take, the value of these touchpoints and how to best configure them to be chosen over competitors.

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Competitive + Category Intelligence

Sift through the noise for insights into evolving market dynamics, consumer behavior and competitive shifts to make decisions with context and foresight.

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Market Sizing

Leverage precise quantitative analysis of market potential, illuminating strategic growth opportunities and clarifying business priorities.

Demand Landscape

Understand the full range of customer need states and contexts to identify whitespace and align marketing, product development and innovation efforts.