Brand Strategy Services

Combine human understanding with strategic vision to build brands that evolve with consumer needs.

We build brands that make a real impact, combining deep consumer and employee insights, cultural queues and market dynamics to craft strategies that are not just theoretical, but truly actionable. Whether launching something new or reinvigorating an existing brand, our brand strategy consulting services connect with audiences in ways that drive growth and keep brands relevant. With a systems thinking approach to brand strategy, we position, architect and name brands to ensure they work seamlessly in the market.

The art and science of brand strategy aligns creativity with data to fuel business performance and relevance in an evolving world.

Trex

Elevating a Meaningful Sustainability Narrative with a Trailblazing Partnership

Client Story

Reliant

Powering Progress: Developing a Social-First Strategy to Reach Reliant’s Diverse Audiences

Client Story

Behavioral Science

6 Behavioral Science Principles for Deeper Human Insights

Perspectives

Relevance

To Grow Your Brand’s Share of Life, Focus on Building Two Kinds of Relevance

Perspectives

Explore Our Brand Strategy Services

Brand Positioning

An ownable market positioning that elevates from competition and galvanizes audiences’ reason to believe. An articulation of the brand and why it matters that alters perception, changes preference and earns loyalty over time.

Brand Architecture

A clear, well-structured portfolio that aligns all sub-brands and products under a unified strategic vision, driving clarity, growth and differentiation. This approach optimizes relationships across touchpoints, ensuring the brand resonates with diverse consumer segments.

Naming

A strategic approach to naming that creates meaningful, memorable and trademarkable identities. We combine cultural relevance and consumer insights to develop names that resonate with audiences, are ownable and scale across regions and products.

Brand Guidelines

Comprehensive guidelines that define a brand’s visual and tonal identity, ensuring consistency across all communications. These guidelines empower teams to maintain clear, impactful messaging at every consumer touchpoint.

Brand Equity & Measurement

Measure brand health through consumer perceptions and performance metrics, tracking awareness, sentiment and loyalty. We leverage insights to refine strategies and optimize performance, ensuring the brand remains relevant and drives long-term growth.

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At Material, we focus on uncovering truths that matter to your customers, aligning them with your business’s strengths and goals to deliver go-to-market-ready brands.

Matt Clayman - VP, Strategy + Innovation