Customer + Consumer Insights Services

Unlock human-centered insights to fuel strategy, innovation and growth.

Our industry-leading consumer insights and research services address the most important dimensions of marketing, product and service development and customer experience to reduce risk and drive innovation and growth. Since we insist on understanding the business outcomes clients are looking for, we design our engagements to efficiently yield tangible, bottom-line results – and not just “research questions.”

Fueled by decades of expertise in every market category, we quickly discover what really matters to consumers through the application of different methods, data science, behavioral science and cultural context. Our teams deliver insights ready to implement – whether in strategic reports and workshops, directly into your data platforms or through interactive AI tools and microsites.

Behavioral Science

6 Behavioral Science Principles for Deeper Human Insights

PERSPECTIVE

Human Insights

For Businesses to Thrive in Challenging Times, They Must Account for the Complexities of Human Behavior

PERSPECTIVE

Target

Target Circle: Revealing Human Insights to Build Deep Customer Connections

Client Story

Liquid Death

Liquid Death: Bringing Segmentation to Life to Fuel Growth for Liquid Death

Client Story

Explore Our Customer Insights Services

Material Spotlight

Translate focused, time sensitive business questions into the right research inquiry to unlock agile, human-centric insights in as little as one week.

Learn more

Customer Experience

Understand touchpoints to craft comprehensive, impactful experiences that drive growth, loyalty, profitability and innovation.

Learn more

Ad + Communications

Leverage data and insights to power campaigns and create unforgettable touchpoints that break through the noise of congested markets.

Product Development

Build and optimize the right products and services, then price them to maximize profitable growth.

UXR

Translate user needs, preferences and pain points into product impact with user experience research programs grounded in behavioral science.

Behavioral Science Consulting

People are complicated. There are layers to their layers. We unpack the drivers of human behavior that can be applied at scale.

Qualitative Insights

Unstructured conversations and observations of groups or individuals deliver deeper understanding of motivations, needs, habits and other drivers of category usage and brand choice.

Learn more