Loyalty Services

From customer journeys and ride-alongs to collaborative creation and quantitative surveying, we leverage the right techniques to develop the insights needed to effectively fuel a loyalty program’s vision and business assumptions.

We support brands with an experience-first approach from concept and financial modeling through design, modular build, launch and evolution. Our loyalty strategy revolves around creating value, convenience and authentic brand connections.

A program’s distinct look and feel can help drive emotional connection to a brand. We bring the program and communications to life through aesthetically meaningful visuals and content.

We provide thorough program management, overseeing tech stacks, complex data systems and business rules, integrating solutions across the commerce and program experience.

Using an insights-led approach powered with analytics, we measure how and why people behave and provide recommendations backed by predictive analytics and forecasting.

CRM and messaging services are integrated with our loyalty experiences and supported with strategic, award-winning work across creative, product design, content strategy, digital experiences and technology.

We vet systems and platforms across data, loyalty, messaging, AI, commerce and mobile to ensure partners fit our clients' needs. We integrate disconnected databases and crystalize data to gain an actionable view of each customer.

Material’s team of behavioral scientists has decades of experience decoding the intricacies of human motivations, habits and behavior. We unlock loyalty insights that help the world’s leading brands elevate their customer relationships from transactional to transformational.