A Material Impact

+ Sophisticated Analytics
+ Deep Human Understanding
+ Design Thinking

Modern marketing services

A radical collaboration to ignite growth

Make it real
Analytics that uncover insights that matter.

Make it human
Intelligence rooted in deep human understanding.

Make it stick
Experiences that drive action, engagement, and loyalty.

One team, built to do it all.

Solutions that turn insights into action

Material

Analytics i Generating insights through sophisticated data analytics and behavioral science

  • Big Data + Predictive Analytics

  • Data Science + Marketing Science
  • Behavioral Science + Consumer Behavior
  • Digital Analytics + Audience Analysis
  • Social Analytics + Deep Listening

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Material

Intelligence i Designing strategies and solutions from data and deep human understanding

  • Innovation + Product Positioning

  • PR + Marketing Communications
  • Market Segmentation + Strategic Planning
  • Brand Equity + Brand Tracking
  • Media Planning + Media Buying

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Material

Experience i Building meaningful interactions between brands and the people they serve

  • UX Design + Customer Experience

  • CRM + Loyalty Programs
  • Product Design + Product Development
  • Brand Strategy + Visual Identity
  • Brand Marketing + Content Development

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Peloton logo
Google logo
ESPN logo
Colour Target logo
Microsoft logo
Nike logo
Visa logo
Amazon logo
Glossier logo
Cocacola logo
Citi logo
The Home Depot logo

Creating real impact

We partner with the world’s top B2C and B2B brands, from Fortune 500 companies to disruptive start-ups. Executive, insights, and marketing teams trust us to make a material impact.

How we’ve helped

White UPS logo

Delivering holiday magic outside the box

Concepted and executed UPS’s holiday campaign ‘Wishes Delivered’ to drive deep connections during peak shipping season. With consumer expectations at an all-time high, we successfully highlighted the joy and support that UPS delivers, shifting the conversation and driving deeper engagement with content that exceeded UPS’s expectations at 100MM+ views.
See work here
White 7-eleven logo

Dialing loyalty up to 11

Transformed 7-Eleven’s digital ‘punch card’ into a modern and fully integrated platform and digital ecosystem. The loyalty app we developed, 7Rewards, connects seamlessly with 7-Eleven’s CRM, allowing customers to earn points on nearly all transactions, improving engagement through new types of customized coupons, promotions, and offers – increasing loyalty for 25MM+ guests based on what, where, and when they buy.
White Oscar Mayer Lunchable logo

Identifying untapped markets

Helped Lunchables understand an unexpected spike in sales through deep online listening. Insights revealed that young adults, not just moms, were generating higher product demand for portion control, protein, and on-the-go energy. This discovery led to the creation and launch of P3 Portable Protein Packs, an entirely new product line to serve the needs of an emerging audience.
White target logo

Hitting the bullseye on product innovation

Led research and innovation program to build, test, iterate, and launch the ‘Target Circle’ national loyalty program. We helped Target focus on better aligning guest experience, employee experience, and digital touchpoints via extensive innovation and UX testing. Our findings led to an entire program evolution, rebrand, and simplification of naming conventions that improved CX for the widely used app, resulting in 25MM+ sign-ups in its first week.
White Best Buy logo

Meeting consumers where they are

Partnered with Best Buy to deep dive into behaviors and opinions around a new subscription service before launching nationally. We conducted extensive shopper journey research and in-store collateral testing to inform go-to-market strategies and effective pricing structure, enabling them to successfully launch a service that now accounts for $450MM+ in annual, recurring revenue.

Who we are

We are Material.

We’re all looking to make our mark on the world.
To leave things better than they were before.
That’s what powers Material.

We start with the raw material of human insight.
We bring in brilliant minds from different perspectives.
We uncover what’s important to people,
To make work that’s important to people.
Design that shapes their lives.
Experiences that pull them in.
Ideas that open their world.

In everything we do, we make an impression.
We make a difference.
We make an impact.
And we help brands do the same.

Material.
Make an impact.



Technologists and creators.
Strategists and designers.
Researchers and storytellers.

The world’s top research and analytics firms seamlessly paired with the world’s most creative and strategic marketing agencies.

We are
Our Story

Let’s get started.

What’s your business’s biggest challenge? Let’s solve it together.