Measure key metrics to seize opportunities, address vulnerabilities and build relevance.

Scalable tracking solutions help businesses measure and analyze the health and equities of their brands in the context of competition and culture, enabling them to assess marketing effectiveness, spot emerging threats and drive brand relevance and growth.

Incorporating advanced data science and AI learning systems, Material’s brand intelligence solutions provide always-on, dynamic insights driven by predictive analytics.

Material’s proprietary measure of brand attachment was developed by our Center for Human Understanding. People with high attachment to a brand are more likely to continue using it, more likely to follow it into new categories and less price sensitive.

Our proprietary brand advocacy metric tracks not only one’s affinity toward a brand, but their willingness to share that perception with peers. The Active Voice measurement reimagines NPS models and provides clearer, more actionable insights.

Deeply analyze organic online conversations using proprietary data harvesting, AI and Machine Learning. We uncover deeper, rawer consumer sentiments, unseen innovation opportunities and blind spots.

Using technology to engage deeply with the same people over time, communities reveal the everyday lives of people and their needs, as well as quick-hit answers to the hot topic of the day.