Data, Analytics + AI Services

Harness technology to
bridge human insight
and business impact.

We believe AI is not just about automation – it’s about amplification. We leverage the power of AI, data and analytics to bridge the gap between human needs and business performance, enhancing human insights and transforming data into intelligence that fuels strategic decision-making. Our data and AI consulting approach goes beyond surface-level analytics, integrating AI with real-world research to ensure every insight is grounded in reality, not just algorithms.

We craft data-driven solutions that serve a purpose, aligning technology with human behavior, business strategy and cultural shifts. Whether identifying emerging trends, optimizing customer experiences or uncovering untapped opportunities, our solutions empower organizations to stay relevant, adapt to ever-changing demands and unlock new opportunities for growth.

AI Strategy

DeepSeek and the Evolution of AI Models: A Material Perspective

Perspective

Personalization

Activating Insights and Data Analytics for a Personalized Travel Booking Experience

CLIENT STORY

Insight Innovation

The Future of Insights: Keeping Humanity at the Center of Innovation

PERSPECTIVE

Human Centricity

Continuous Cycles of Learning and Making Can Transform Businesses

PERSPECTIVE

Explore Our Data, Analytics + AI Services

Data Strategy

Our data strategy is oriented to driving business outcomes. We integrate AI, analytics and human insight to ensure data is actionable, scalable and strategically aligned. From governance to architecture, we help brands maximize the potential of their data while ensuring trust, quality and long-term adaptability.

Growth Analytics

Our data analytics services go beyond reporting to uncover the drivers of business growth. By combining AI-powered models with behavioral insights and a robust test-and-learn approach, we identify hidden patterns, optimize customer journeys and refine acquisition and retention strategies – delivering measurable impact across marketing, sales and product innovation.

AI Strategy + Application

We help businesses make AI work for them – strategically, responsibly and impactfully. Our advisory services guide AI adoption, ensuring it aligns with business objectives, customer needs and ethical considerations. Beyond strategy, we embed AI into research, marketing and decision-making workflows to enhance speed, precision and adaptability without unnecessary complexity.

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Contact

By balancing intelligence with intuition, the right AI strategy can empower businesses to adapt, evolve and create lasting value.

Arun Kumar - Global Lead, Data, Analytics + AI