Market Segmentation Services

Discover new audiences to fuel customer-centric growth and innovation.

Growth is contingent on finding and effectively engaging new audiences beyond existing customer databases. Through our market segmentation services, we leverage advanced research methodologies and behavioral science to identify relevant segments of customers in the marketplace – then size, prioritize and profile them in-depth so businesses know how to serve them and target them with relevant advertising and engagement strategies.

Our market segmentation services help organizations set or evolve brand strategy, enter new markets, craft targeted marketing messages and inform roadmaps for innovation and growth.

Segmentation Strategy

Four Reasons Segmentations Fail—and How to Avoid Them

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Segmentation + Growth

How to Leverage Segmentation to Fuel Both Strategy and Activations that Drive Results

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Client Story

Bringing Segmentation to Life to Fuel Growth for Liquid Death

Client Story

Leveraging Segmentation to Inform Consumer-centric Strategy for the National Pork Board

Client Story

Explore Our Market Segmentation Services

Market Segmentation through Cluster Analysis

Discover groups in the market who are maximally distinct on strategically relevant attitudes, needs or behaviors to prioritize acquisition marketing.

Prime Prospect Segmentation

Identify the attitudes and needs of a brand's current loyal customers in order to size and target more customers like them for growth, while identifying and breaking down barriers.

Attitudes and Needs Based Segmentation

Defining segments by "why" they engage in a category and "what" they want from brands provides the best fodder for strategic decision-making, message development and innovation.

Behavioral Segmentation

Grouping people by purchase behaviors works well in categories where people don’t know why they do what they do. Third-party data is available to develop and target these segments in many categories.

Prototype Segmentation

Quantitatively define and size hypothesized segments, drawing on AI-identified groups, in-depth qualitative explorations or other quantitatively defined frameworks that have worked well in other contexts.

Design Target Segmentation

Define and size market segments used as muses when developing a new concept. Build typing tools to recruit them for related products or copy testing and optimization.

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