Tap into cultural change to adapt, innovate and grow.

People are complicated. There are layers to their layers. We unpack the drivers of human behavior that can be applied at scale.

To gain a foundational understanding of how a complex topic (e.g., ‘trust’ or ‘status’ or ‘value’) is showing up in culture today, we use semiotics to explore how the idea is being communicated through visual, verbal and activation cues across a range of brand and cultural examples.

Leverage semiotic analysis to uncover the implicit dynamics shaping a specific category or industry to identify the deeper themes being communicated by brands.

Conduct exploration into a category (e.g., retail) to identify and analyze the key themes and emerging trends driving the evolution of the landscape.

Take a broad, outside-in look at the cultural forces impacting a brand or category to unearth forward-leaning opportunity areas.

Examine shifts in the wider societal and cultural landscape to understand the evolving values of consumers in a certain market.