Fuel strategy and action through competitive and category understanding.

With a suite of proprietary and best-in-class, AI-powered tools, our team of marketing strategists, cultural insights experts and data analysts sifts through the noise to deliver focused, actionable category and competitive intelligence. We partner with leading businesses to answer dynamic and challenging questions, quickly synthesizing countless sources into clear, story-driven reports built to shape strategy, spur action and drive impact.

Our team dissects business questions to pinpoint the right approach and most relevant sources for analysis. Our category and competitive intelligence solutions can function as standalone engagements or be designed to bring new context and clarity to larger, ongoing research programs.