Brand Health Tracking Services

Unlock actionable, human-centric insights to improve brand health.

Our dynamic brand tracking offering integrates high-touch service with modern technology, delivering rapid, accurate data to diagnose brand health and drive action, growth and relevance.

We thrive at the intersection of strategy, service, technology and data science to accurately measure, analyze and creatively package impactful brand health insights. As a leading brand tracking agency, we rigorously align our approach with key business objectives to deliver powerful systems of learning and action. With a focus on speed and access, our brand health tracking and brand monitoring solutions operationalize insights through flexible tools, custom dashboards and automated reporting systems – offering rapid access to data and implications built for business impact.

Data Quality

Your Brand Tracking Data May Be a Mess

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Brand Advocacy

6 Key Elements of Brand Tracking Success

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Brand Advocacy

The Importance of Brand Advocacy and How to Measure It Well

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Behavioral Science

6 Behavioral Science Principles for Deeper Human Insights

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Explore Our Brand Health Tracking Services

Data Science, Analytics + AI

Apply the power of AI, data science and analytics to bridge the gap between human needs and business performance, enhancing human insight and transforming data into intelligence that fuels strategic decision-making.

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Competitive + Category Intelligence

Leverage proprietary and best-in-class tools, experienced strategists and cultural foresight experts to unlock targeted insights into market dynamics, consumer behavior and competitive postures.

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AI Muse

Material’s proprietary generative AI tool interrogates data from brand health trackers and other sources to illuminate patterns and deliver actionable insights.

Communities

Using technology to engage deeply with the same individuals over time, communities reveal the everyday lives of people and their needs, as well as quick-hit answers to the hot topic of the day.

Implicit Identity Mapping ™

Material’s proprietary measure of brand attachment was developed by our Center for Human Understanding. People with high attachment to a brand are more likely to continue using it, more likely to follow it into new categories and less price sensitive.

Active Voice ™

Our proprietary brand advocacy metric tracks not only one’s affinity toward a brand, but their willingness to share that perception with peers. The Active Voice measurement reimagines NPS models and provides clearer, more actionable insights.

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Contact

Brand health tracking is at the heart of the customer experience, helping us to understand journeys, build relevance, predict future behavior and ultimately grow our clients’ businesses.

Charles Ellis - SVP, Data Science + Analytics