Brand Growth

Earn share of life with actionable, always-on insights.

Key business outcomes – from satisfaction to loyalty to lifetime value – rely on creating or sustaining relevance to customers. This relevance can be because a brand taps into a person’s identity (what Material calls “big R” Relevance), simply delivers what someone needs in the moment of an experience (“little r” relevance), or both. This is easier said than done. We help brands increase their relevance to consumers and grow.

From outcomes-focused brand measurement programs to brand equity and positioning strategy, Material’s brand growth solutions enable our clients to stand out, connect with customers in crowded markets and earn greater share of life.

National Pork Board

Leveraging Segmentation to Inform Consumer-centric Strategy for the National Pork Board

Client Story

Share of Life

To Grow Your Brand’s Share of Life, Focus on Building Two Kinds of Relevance

PERSPECTIVE

Brand Advocacy

The Importance of Brand Advocacy and How to Measure It Well

PERSPECTIVE

E-book

How to Build a Modern Insights RFP that Sets the Stage for Business Impact

PERSPECTIVE

Explore Our Brand Growth Services

Brand Equity

Define and measure the value of a brand, its current attributes and what else important it can own to unlock opportunities for growth and potential for brand stretch.

Brand Positioning

Stake an ownable market positioning that differentiates and elevates from competition, galvanizes audiences’ reason to believe and earns loyalty over time.

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Brand Measurement

Scalable tracking solutions help businesses measure and analyze the health and equities of their brands in the context of competition and culture, enabling them to assess marketing effectiveness, spot emerging threats and drive brand relevance and growth.

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