Advertising and Communications

Enhance message effectiveness and optimize return on ad spend.

Facing congested markets and fragmented audiences, effective advertising optimizes across customer needs, content and channels to maximize ROI. Material’s advertising and communications solutions combine industry-leading expertise and agility with AI and analytics to pinpoint the most effective messages across the most impactful channels.

Through proven frameworks and AI-powered analytics, we identify the best go-to-market strategies and produce the most powerful campaigns and content to break through the noise, capture attention and inspire meaningful action.

Client Story

ABM: Creating Hyper-targeted Campaigns for a Facility Services Leader

Client Story

Designing a Cutting-Edge Growth Strategy for Dollar Shave Club

PERSPECTIVE

Perspective

For Businesses to Thrive in Challenging Times, They Must Account for the Complexities of Human Behavior

PERSPECTIVE

Perspective

How to Leverage Segmentation to Fuel Both Strategy and Activations that Drive Results

PERSPECTIVE

Explore Our Advertising + Communications Services

Campaign Effectiveness

Model data to optimize performance, refine strategies and maximize ROI.

Message Evaluation

Employ advanced analytics, machine learning and predictive modeling to test and optimize messaging.

Audience Targeting

Segment audiences to deliver relevant messages at the optimal moment, spurring action and maximizing outcomes.

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Data Strategy

Integrate AI, analytics and human insight to ensure data is actionable, scalable and strategically aligned. From governance to architecture, we help brands maximize the potential of their data.

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