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6 Behavioral Science Principles for Deeper Human Insights

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How deeply do you know your customers?

What motivates them to return to a brand? How do their implicit biases and expectations impact their purchase decisions? What does it take to turn an action into a habit?

Informed by Material’s decades of experience as a leader in the science of human understanding, this e-book illuminates six core aspects of human behavior that impact our thought processes, actions and decisions on a moment-to-moment basis: culture, identity, memory, habit, motivation and the implicit.

For brands invested in building relevant products and meaningful experiences, it’s vital to understand consumers on a deeply human level. These six behavioral science principles offer a unique framework for understanding the “why” behind complex human behavior – essential insights to set the foundation for impactful strategies and customer-centric growth.

What you’ll learn

Six key scientific principles that illuminate complex aspects of consumer behavior
Actionable insights for how to apply behavioral science tools and frameworks to your organization’s biggest business challenges
Real-world examples of how these principles have made a meaningful impact for leading brands

Learn more in the full e-book

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