10 Reasons Publishers Choose Brightspot

In today’s digital landscape, the right Content Management System (CMS) can make or break a publisher’s success. A CMS is essential to ensure the seamless creation, organization and distribution of everything from social media posts to full articles. Without a flexible and scalable CMS, even the best content may fail to achieve its impact. Brightspot has emerged as a compelling choice in this category, particularly for publishers navigating the complexities of digital content management. Discover the features that have made Brightspot a top choice.

1. Search
   Brightspot’s search tool makes it simple for publishers to find assets quickly and accurately. It uses full-text search to get precise results on the first try and helps create and save advanced queries for easier future searches. A variety of filters, different search views and options to explore third-party libraries make it easy to organize and manage content more efficiently, saving editors time.

2. Rich Text Editor
   The Rich Text Editor in Brightspot offers a seamless, word processing-like experience for drafting, editing and publishing content. It includes all the familiar formatting and editing functionalities found in Google Docs and Microsoft Word, enabling efficient and error-free content creation directly within the platform. The text editor includes an intuitive toolbar with standard formatting options like bold and italics. It allows for the insertion of videos, images, tables, modules and social polls easily within the CMS by pasting URLs or dragging and dropping from the desktop. Custom keyboards help locate and add special characters, ensuring everything the team needs is at their fingertips. You can turn on track changes for efficient editing. Its full-screen mode reduces visual clutter, making the content creation process fast and seamless.

3. Preview
   The real-time live preview feature lets users see exactly how content will appear before publishing, providing a true ‘what you see is what you get’ experience. Changes are reflected instantly without needing a separate tab or window. The preview includes navigation, modules and other visuals, allowing better page planning. Publishers can also preview content in different browser sizes. Bring the internal and external stakeholders into the review process simply by sharing the preview link, simplifying the review process and saving time. Brightspot can indicate expiration dates for these shared links to help stakeholders avoid reviewing outdated content.

4. Artificial Intelligence
   Brightspot enhances content management with AI-powered tools for tagging and content detection. Brightspot’s “Suggested Tags,” powered by Amazon Comprehend, recommends relevant tags based on keywords, making tagging more efficient. When uploading audio and video, Amazon Transcribe provides accurate transcriptions and speaker identification, simplifying content management. Together, these Amazon Web Services (AWS) tools make content tagging and organization within Brightspot both quick and accurate. Amazon Rekognition, part of the Amazon AI suite, analyzes images and videos, detecting scenes, objects, faces, text and even inappropriate content. Integrating with Brightspot, this tool automatically tags media with relevant keywords, improving searchability. Publishers can review these tags in the Metadata area to ensure accurate and relevant terms are associated with the content.

5. Video Integration
   Brightspot makes handling video content simple with its built-in video platform integrations. Whether using Brightcove, JW Player or Vimeo, users can quickly create, edit, tag and share videos directly in Brightspot. These integrations offer options to import videos once or sync them both ways, so everything stays up to date without any extra hassle or cost.

6. Customizable Workflows
   Brightspot gives publishers easy control over editorial processes with its drag-and-drop workflow customization. They can create workflows from the Brightspot admin menu for any site or content type. The system lets editors and admins set up and manage custom workflows without any developer dependency. With a user-friendly dashboard, it is possible to set up multiple workflows, visualize their process and control permission for each step, making tasks like reviewing, rejecting and publishing more efficient and streamlined.

7. Permissions & Roles Management: Admins can easily customize user experiences and permissions without help from IT. This makes Brightspot stand out in a crowded CMS market. Admins can create unlimited custom roles with detailed permissions, letting them control exactly what each user can see and do. This setup saves time by letting the overseer manage permissions for multiple users at once and keeps the team focused on their tasks. Admins can update and manage these roles from a single control point, reducing confusion, while users can still tweak some of their own settings.

8. Notifications
   Brightspot keeps publishers updated with publishing alerts and notifications through email and Slack. It makes managing and following content easy, all from within the platform. With the ‘quick start’ option, it is easy to create new content with a single click. You can add shortcuts to frequently visited pages and see recent activities on the site. The ‘upload’ widget makes it easy to upload multiple files at once, saving a considerable amount of time. The ‘resources’ widget helps upload and bookmark external files for easy access. Use the ‘schedule events’ feature to control when a piece of content goes live.

9. Scalability
   With Brightspot’s low-code framework, publishers can easily innovate and customize. This helps businesses to implement new features, adjust workflows and integrate with various tools without extensive coding. As the needs scale, Brightspot scales alongside them, keeping your system efficient and responsive.

10. User-Friendly Interface: Brightspot’s simple interface makes it easy to create and manage content on any device—desktop, tablet or smartphone. It helps editors and content creators quickly create, edit and organize content, making it simple to get started and boosting productivity.

Brightspot’s robust features, intuitive interface and scalability make it the preferred content management system for publishers. Its advanced analytics and flexibility empower them to streamline workflows, optimize content and drive growth.

With our extensive experience in managing large-scale CMS, Material is the ideal partner to unlock the full potential of Brightspot. We provide seamless integration, rapid deployment and customized workflows for building new platforms, replatforming or integrating with other systems. Contact us today to discover how we can streamline your journey with Brightspot.