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  • SERVICES
        • STRATEGY + INSIGHTS
          • Customer + Consumer Insights
          • Market Strategy
          • Data, Analytics + AI
          • Brand Measurement
        • MARKETING SERVICES
          • Brand Strategy
          • Marketing + Channel Strategy
          • Content + Creative
          • Loyalty
        • EXPERIENCE INNOVATION
          • Brand Design
          • Product + Experience Design
          • Industrial Design
          • Product + Platform Engineering
          • Omnichannel Experience
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Results for "qualitative-insights"

SERVICES

Qualitative Insights Services

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SERVICES

Customer + Consumer Insights Services

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PERSPECTIVE

12.18.2024

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PERSPECTIVE

Quantitative and Qualitative Market Research: Understanding the Differences

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NEWS

11.20.2024

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NEWS

Material Launches Agile Insights Product, Material Spotlight, Offering Fast, Powerful Decision Guidance

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PERSPECTIVE

11.20.2024

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PERSPECTIVE

Introducing Material Spotlight: Agile Insights for an Evolving Business Landscape

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PERSPECTIVE

11.14.2024

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PERSPECTIVE

To Grow Customer Loyalty, Embrace the Power of Habit

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PERSPECTIVE

10.31.2024

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PERSPECTIVE

How to Choose the Best Approach for Modeling Your Customers’ Path to Purchase

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PERSPECTIVE

10.28.2024

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PERSPECTIVE

Digital Customer Experience Strategy: Why and How to Create One

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PERSPECTIVE

09.16.2024

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PERSPECTIVE

The Fastest Growing Demographic Segment in Consumer Tech is Not What You Think

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PERSPECTIVE

07.15.2024

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PERSPECTIVE

How to Understand and Optimize Your Customers’ Path to Purchase

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PERSPECTIVE

06.13.2024

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PERSPECTIVE

Brand Tracking for Startups

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CASE STUDY

06.04.2024

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CASE STUDY

Partnering with Expedia Group to Make Travel More Inclusive and Accessible

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CASE STUDY

05.06.2024

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CASE STUDY

Preparing a Global Banking Leader to Embrace the Future of Digital Payments

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PERSPECTIVE

05.06.2024

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PERSPECTIVE

Why One-Size-Fits-All Booking Flows Don’t Work

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PERSPECTIVE

05.06.2024

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PERSPECTIVE

Empowering UX Researchers: Balancing Independence with Stakeholder Engagement

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PERSPECTIVE

03.14.2024

Innovative Teamwork in a Modern Office: Creative Professionals Brainstorming at a Workshop
PERSPECTIVE

Cards, Concepts, Trees and Guerillas: Six Rapid UX Research Tools for Quick Insights

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CASE STUDY

02.27.2024

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CASE STUDY

Transitioning to a Customer-Centric Digital Experience

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PERSPECTIVE

11.01.2023

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PERSPECTIVE

Qualitative Consumer Insights

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PERSPECTIVE

08.26.2023

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PERSPECTIVE

3 Types of Participant Observation to Get You Out of the Backroom and Onto the Frontlines

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PERSPECTIVE

09.13.2018

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PERSPECTIVE

20 Analytical Tools Every Market Researcher Should Know

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