Transforming Vision Care Customer Journeys through Augmented Reality

Our client, a leading American healthcare organization with a presence in 60 countries, is committed to enhancing health and wellness. However, declining conversion rates were hurting its vision care division. The company offered high-quality contact lenses, but its trial process created significant bottlenecks. Users found physically trying multiple lens options impractical and monotonous. A lack of personalized recommendations based on individual cosmetic preferences further undermined customer engagement and satisfaction.

The organization partnered with Material to build an interactive solution based on augmented reality (AR). The AR experience was designed to simplify product trials, make personalized recommendations, boost conversions and enhance overall engagement for both consumers and eye care professionals.

Material rolled out the interactive solution across eight regions, transforming the way customers now engage with our client’s brand. Through personalized makeup recommendations and virtual try-ons, both online and in-store, we created a shopping experience that customers love.

The new platform also empowers customers with tips about beauty, makeup and lens care. Our design streamlined the trial process and reduced friction in product selection, and the platform’s multilingual capabilities expanded the client’s global reach.

The result? Happier customers, stronger brand awareness, increased loyalty, fewer product returns and a 9% boost in conversions.