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Online Travel Company
Transforming Travel Portal Efficiency and User Experience with Drupal
A leading online travel company sought to optimize its marketing efforts by building a centralized portal to showcase travel-related offers across various geographies. Its existing process to build promotional campaigns, which required manually creating and managing static HTML and listing pages, was resource-intensive and time-consuming. The complexity of managing deals without automation increased the risk of errors and often left outdated deals visible to users. In addition, inconsistent page layouts created by different teams led to a poor user experience, making it difficult for customers to find relevant offers quickly.
Recognizing these operational bottlenecks, the company partnered with Material to create a dynamic marketing portal that would streamline offer management across geographies while enabling automation and scalability.
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Developed a centralized Drupal-based marketing portal with prepackaged SEO capabilities, streamlined offer management and automated deal deployment
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Empowered the marketing team to create and customize templates, enabling them to design and deploy campaigns without manual edits and giving them greater control over creative assets, landing pages and campaign-specific variables
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Implemented country-specific domains to deliver relevant deals targeted to users in each region
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Standardized layout and theme of the offer management system to ensure consistency with the rest of the website, replacing static HTML pages
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Enabled automation capabilities to deploy predefined templates across multiple regions, allowing management of geo-specific offers without manual intervention
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Facilitated platform extensions through a vast repository of regularly updated Drupal plug-ins
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Integrated a custom search widget within the promotional pages to enhance user experience and navigation
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Strengthened security controls by implementing advanced policies, auditing and activity logging
The new, centralized Drupal content management system enabled the client to launch campaigns in multiple countries and languages while allowing for better organization and consistency across marketing assets and country-specific domains. This created a cohesive user experience, making it easier for customers to navigate and engage with promotions. Built-in SEO features optimized pages and improved search visibility, driving organic traffic and strengthening marketing efforts. As a result, conversion funnels became more effective, leading to higher user engagement and better campaign performance. On the production side, automation slashed page creation time by 2.5x.
