Increasing Website Traffic by Reimagining the User Experience

A leading global travel company, with operations spanning 130 countries and a comprehensive tourism value chain, sought to improve its website’s capabilities to align with its evolving business needs. Its outdated, non-scalable online architecture made managing and updating its travel packages and offers in real time difficult, hampering its ability to respond quickly to market demands. To drive greater ROI in a competitive market, the company aimed to increase customer inquiries and online sales by improving the user experience while elevating its website’s performance to international standards. It turned to Material to build a flexible and scalable solution that could support its growth.

Organic traffic doubled following Material’s implementation, and user session duration increased 1.8x, leading to a significant boost in online package sales. As well as enhancing user engagement, the integration of third-party tools streamlined lead management and improved transaction efficiency and security. In addition, the website’s page load times fell to <2 seconds. These enhancements reinforced customer loyalty and established a scalable digital foundation for long-term growth.