Elevating a Personal Care Company’s Online Presence and Customer Experience with Drupal and Acquia

Our client, which offers a diverse range of personal care products for men and women in 64 countries across six continents, wanted to move beyond its existing e-commerce model due to market shifts and evolving customer behavior. Additionally, it lacked user preference tracking and relied on manual, repetitive operations. As a result, the company struggled with poor data quality, the absence of a unified customer view and low engagement.

The client partnered with Material to overcome the difficulties inherent in its fragmented, high-cost IT infrastructure by building a centralized, single-codebase platform. This would enable the company to not only leverage its engagement channels and online presence but also gain a 360-degree view of the customer, providing insights to improve customer experiences, fortify brand equity and drive promotional activities.

The client successfully migrated brands across multiple countries, complete with a revamped user interface, to the new digital platform in just six months. This centralization slashed technology license costs, and from day-one of launch, campaign management was fully automated, enabling seamless execution and optimization.

Just as important, by offering insights into customer preferences, category movements and trends related to drop-offs and cart abandonments, the platform enabled the client to improve customer engagement through personalized journeys. Marketing operations became more streamlined, improving efficiency, control and tracking.