Accelerating Website Launches to Boost Engagement for a Leading Real Estate Organization

A leading real estate and lifestyle company struggled with delays in launching new websites, impacting project visibility and customer engagement. And because developers were needed to implement updates, marketers and editors could not create or modify content independently. This inefficiency delayed operations and limited the company’s market responsiveness. At the same time, its websites lacked interactive features, resulting in a poor user experience and lower conversion rates.

To overcome these issues, the company approached Material to build a scalable, user-friendly solution that would accelerate website launches, improve customer engagement and empower content teams with more control over site management.

Our solution streamlined website development by leveraging prebuilt components, ensuring faster rollouts while maintaining brand compliance. Marketers and editors can now independently create and launch engaging digital experiences, including interactive project features. These enhancements significantly reduced development time and slashed time to market by 35%-40%.