Reshape your data strategy to increase customer satisfaction and drive revenue.

Get a strategic evaluation of your data maturity and a roadmap to leverage your customer data to its fullest potential.

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Are you harnessing the full potential of your customer data?

90%

of businesses consider direct access to customer data a critical competitive advantage

89%

of respondents expressed concern over the lack of readily accessible customer data

60%

of respondents cited the lack of proper data management processes as a significant barrier to data access

Given these expectations and challenges, optimizing how you manage and use customer data paves the way for significant improvements and strategic advantages.

Benefits of customer data maturity

Data maturity, especially for customer data, is crucial to optimise decision-making, enhance customer experiences, and achieve operational efficiency. Mature data practices lead to:

Better Decision-Making: Move from intuition-based to insight-driven strategies.
Increased Revenue: Leverage customer data for effective upselling and cross-selling.
Improved Customer Satisfaction: Anticipate and meet customer needs to foster loyalty.
Improved Efficiency: Reduced risk and costs by improving data quality and secure access.

Why take a Return on Customer Data Assessment?

The Return on Customer Data Assessment is a complimentary data maturity assessment from Material, aimed at enhancing your organisation’s use of customer data.

Using the world’s leading data assessment framework and a custom AI system, we’ll examine your current customer data capabilities, identify areas for improvement, and offer actionable steps to increase customer satisfaction and drive revenue.

Find out where you stand in your data maturity levels

Our assessment approach

The Return on Customer Data Assessment comprises three or four workshops, held in-person or virtually at your convenience. These workshops cover:

1

Workshop

Strategic Use of Customer Data

2

Workshop

Customer Data Quality and Completeness

3

Workshop

Operational Excellence in Customer Data

4

Workshop

Data Governance and Management

Download an overview of our Return on Customer Assessment approach

What you’ll get

Following the completion of your assessment, you’ll receive a comprehensive report, including:

An executive summary detailing your data management landscape and maturity levels
A list of prioritised, actionable recommendations for immediate improvement
A detailed analysis of your capabilities across 12 key data management areas

Perspectives

From Data to Decisions: How a Data Maturity Assessment Can Shape Your Data-Driven Future

Unlocking the Hidden Value of Your Customer Data

Why Data Transformation Needs a Baseline

Data Dynamics Decoded: Ownership, Governance and Personalized Success

About Material

Material is a global strategy partner that combines deep human insights with modern technology – a proprietary science + systems approach that speeds engagement and growth for the world’s most recognizable brands and innovative companies. We design + build customer-centric business models and experiences to create transformative relationships between businesses and the people they serve.

Reshape your data strategy to increase customer satisfaction and drive revenue.

Get a strategic evaluation of your data maturity and a roadmap to leverage your customer data to its fullest potential.

Campaign ROCD_Top

Are you harnessing the full potential of your customer data?

90%

89%

60%

Given these expectations and challenges, optimizing how you manage and use customer data paves the way for significant improvements and strategic advantages.

Benefits of customer data maturity

Data maturity, especially for customer data, is crucial to optimise decision-making, enhance customer experiences, and achieve operational efficiency. Mature data practices lead to:

Better Decision-Making: Move from intuition-based to insight-driven strategies.

Increased Revenue: Leverage customer data for effective upselling and cross-selling.

Improved Customer Satisfaction: Anticipate and meet customer needs to foster loyalty.

Improved Efficiency: Reduced risk and costs by improving data quality and secure access.

Why take a Return on Customer Data Assessment?

The Return on Customer Data Assessment is a complimentary data maturity assessment from Material, aimed at enhancing your organisation’s use of customer data.

Using the world’s leading data assessment framework and a custom AI system, we’ll examine your current customer data capabilities, identify areas for improvement, and offer actionable steps to increase customer satisfaction and drive revenue.

Our assessment approach

1

2

3

4

What you’ll get

Following the completion of your assessment, you’ll receive a comprehensive report, including:

An executive summary detailing your data management landscape and maturity levels

A list of prioritised, actionable recommendations for immediate improvement

A detailed analysis of your capabilities across 12 key data management areas

Perspectives

From Data to Decisions: How a Data Maturity Assessment Can Shape Your Data-Driven Future

Unlocking the Hidden Value of Your Customer Data

Why Data Transformation Needs a Baseline

Data Dynamics Decoded: Ownership, Governance and Personalized Success

Our partners

About Material

Let's talk.

Claim Your Return on Customer Data Assessment.

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