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How to Build a Modern Insights RFP that Sets the Stage for Business Impact

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How you initiate work with an insights partner has a direct impact on the quality of your project outcome – and on the measurable, bottom-line impact of your investment. When you’re about to embark on an RFP process in the hopes of leveraging actionable insights to maximize business impact, you need to set the stage appropriately.

Take advantage of the decades we’ve spent reviewing and responding to tens of thousands of insights RFPs. Too many focus too heavily on the granular details of methods and sample sizes without richly contextualizing the work that is needed. What decisions will it inform? What are the activation goals? What key metrics will define success?

Ensure your work has measurable ROI that maximizes your bottom-line impact.

Before starting your next insights RFP, explore our expert recommendations in this e-book – an essential resource to help you develop an RFP that sets a foundation for strong partnership and measurable success.

What you’ll learn

How to think about and express the project’s goals and activation processes to ensure the “how” follows the “why”
Questions to ask yourself and your team before putting pen to paper for the RFP
Must–have information in modern insights RFP to prime successful projects
A practical template to help structure your RFP and ensure solid alignment from the outset of an insights engagement

Learn more in the full e-book

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