Enhancing TraceLink Experiences: Driving User Engagement and Business Growth through Digital Innovation

TraceLink operates the world’s largest digital supply chain network for the healthcare and life sciences industries. First developed to orchestrate global track-and-trace processes for pharmaceuticals, the market-proven TraceLink formula for supply chain digitalization is now the foundation for building end-to-end digital networks that link products, processes, companies and enterprise systems together to address drug shortages, product recalls, real-time production and inventory visibility, real-time demand intelligence and more. With a single integration to the TraceLink network, organizations and their supply chain partners are seamlessly linked and empowered to exchange multienterprise information, collaborate with partners and unlock valuable collective intelligence that enables leaders to make better business decisions.

TraceLink faced the challenge of transforming its brand perception from a serialization and track-and-trace solution provider to a comprehensive end-to-end supply chain solution provider. The existing website’s complex content structure and navigation made it difficult for visitors to grasp the full range of products, particularly the new solutions, expertise and PaaS offerings, leading to high bounce rates. To address this, TraceLink decided to redesign their website to simplify content publishing, enhance navigation and information architecture and create engaging user experiences. They collaborated with Material to develop a digital front door that would effectively showcase the evolving direction of their brand and amplify its digital impact.

Material’s engagement delivered continuous value for TraceLink across multiple areas, resulting in improved conversion rates and enhanced SEO from both content and technical perspectives. 

The revamped design experience effectively conveys the empowerment, agility and trust that the TraceLink network offers, ensuring high-value content is both discoverable and accessible. Clear messaging and strategic content placement help visitors easily understand TraceLink’s promise and potential.

The drag-and-drop interface and reusable components have significantly boosted the productivity of the editorial team, allowing for faster extensibility and providing a consistent omnichannel branding experience across TraceLink’s digital properties.

Enhanced readability, intuitive navigation and interactive elements have led to higher engagement and increased return visits.

With the revamped design and experience, we are proud to have helped TraceLink establish its authority, credibility and reputation as a leader in the industry.