Behavioral Science Consulting

Humans are mystifying creatures. People don’t always do what they say they’re going to do, and don’t always act in their best interests. They don’t save enough for the future, they eat copious amounts of meat even if they know it’s bad for them and the environment and they may donate to a cause they don’t feel strongly about because they were caught off guard by a solicitor on the street.

Our Material behavioral science consultants  incorporate a variety of disciplines including social  and cognitive psychology, neuroscience, sociology, behavioral economics and anthropology into our insights and applications. We develop frameworks, solutions and tools built on fundamental scientific principles for predicting and influencing behavior. These resources, built on academic research, help identify future needs and center products and services in customers’ lives by taking a human-first perspective on brand strategy. As a behavior science consultant, our science principles focus on the impacts of emotion, identity, habit, memory, motivation and culture.

The use cases for Behavioral Science are vast and examples include:

• Building relevant brands and messaging that captures attention and drives impact
• Creating effective, habit-building loyalty programs
• Engaging employees