The connection between insight and action is often missed in the signal loss that results from imprecise understanding of your “hero” – from unclear next-best actions, and from technology gaps that make it much harder to act on what you know.

In our high-rate-of-change world, companies that recognize customer experience as a growth catalyst must know their customer much better. They must also turn that understanding into action at the pace that customer moves through the world. But it doesn’t stop there – continuous learning and adaptation create exponential value.

Material unlocks this value with our proprietary science and systems approach. At the core of building durable, high-value relationships is the ability to rapidly apply deep and contextually rich customer insights through a design innovation system that enables experiences with modern technology.