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Southeastern Grocers
Beyond the Cart: Revamping Southeastern Grocers’ Existing Loyalty Program to Create Irresistible Incentives
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Conducted four months of evaluative research on new designs, including journey mapping research, brand positioning testing and qualitative loyalty research
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Implemented a visual refresh of the Winn-Dixie website and app
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Designed, developed and launched a flagship shopping list feature
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Designed overhauls of coupons and deals and created a new recipes system
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Completely revamped the social media playbook
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Identified opportunities to expand the current rewards program into broader brand love, enhancing customers’ implicit loyalty
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Guided key omnichannel, operational and creative teams to ensure a smooth transition to the refreshed programs and sites
Southeastern asked us to accelerate the launch timelines by up to three months, and we met those deadlines! Our flexible design enabled the company to move important loyalty messaging higher on the page, helping them target customers based on shopping preferences.
After revamping its loyalty program and improving UX design across its app, website and social channels, SEG saw a significant lift in its rewards program enrollment and engagement. Millions of users downloaded the app and loyalty incremental sales quickly exceeded target goals.
Whether they’re shopping online or at regional locations, we’re thrilled that more customers are reaping the rewards of this great loyalty program and showing some real brand love for Southeastern Grocers!