Material + Braze Partnership | Leaders in Customer Loyalty and CX

Material partners with Braze to help brands transform their customer relationships through deep human insights, impactful design and cutting-edge technology.

Our Partnership

To earn loyalty in an evolving digital landscape, brands must provide dynamic, memorable customer experiences that resonate on a personal level. Material’s partnership with Braze combines our foundations in behavioral science, human-centered design, analytics and marketing strategy with Braze’s industry-leading customer engagement capabilities to deliver transformative digital campaigns at scale. The result? Deeper consumer loyalty, supercharged ROI and greater customer lifetime value for the world’s most recognizable and innovative brands.

With dozens of certified Braze operators globally, Material’s team is built to handle the most complex business challenges and ambitious client goals. Our impactful work has been widely recognized and awarded by Braze and leading CX and loyalty organizations, most recently at Braze Forge 2023 and Loyalty Expo 2024.

Our Services

Technology Implementation

We have broad experience installing and operating Braze at scale. Our data engineering teams build complex, custom data automations and our customer data platform experience is amplified by the combination of operators and integrators.

Platform Migration

Whether it is leveling up capabilities, right sizing investments or consolidating on Braze as a single platform, we help clients connect the data through the configuration and performance management plan.

Creative Execution

We design beautiful, impactful branded experiences that increase relevance, strengthen customer connections and reduce friction.

Hypothesis Testing + Optimization

We create high-velocity test-and-learn programs that rapidly test hypotheses with consumers to measure and optimize performance for incremental profitability.

Data Analytics + Segmentation

Material’s insights teams pinpoint who customers are, what they are looking for and, crucially, inform how and where to target them with the most impactful strategies. Our data scientists and technologists activate segmentation in data environments to create personalized, dynamic omni-channel experiences.

Program Management + Support

While our teams provide comprehensive program management services, we also collaborate closely with clients to evolve their Braze programs and drive strategic change and process improvement in the application of the technology.

digital spending

Delivering a Loyalty Program with Mouthwatering Rewards

client story

genai

Jumpstarting the New Year for Whataburger with a Digital Campaign

Client Story

Where to Find Us

Braze Forge: September 23-25 in Las Vegas

On Tuesday, September 24 Jeff Stone and Lynn Wetzel presented a special breakout session: Driving Loyalty with Emotional Relevance: How to integrate behavioral science in your brand’s CRM to transform relationships to a full room.

Most businesses are brand-centric, but the best are customer-centric. In today’s competitive landscape, brands are constantly competing for a customer’s next purchase. To sustain their loyalty, brands need to create experiences that are engrained in a customer’s share of life. To do this, we must go deeper than the surface level and observe human behaviors.

We discussed how to integrate and implement key behavioral science frameworks and toolkits into your CRM strategy that meet the deepest needs of your customers to generate the next level of sales growth and brand love. We shared real-world examples highlighting these approaches and their resulting business outcomes that will leave you inspired and ready to evolve the way you’re creating brand love and business growth.

Grow with Braze: October 23 in New York City

We recently sponsored Braze’s upcoming networking event at Pier 60 in New York City.

Have Questions? Get In Touch

CONTACT