While the connection between insight and action may seem obvious, it is often missed as a result of signal loss that comes from not understanding your “hero” well enough, from unclear next-best actions, and technology gaps that make it much harder to act on that understanding. At Material, we have seen that deep human understanding creates exponential value when effectively put to work.

In our high-rate-of-change world, companies that recognize customer experience as a growth catalyst must know their customer much better. They must also turn that understanding into action at the pace that customer moves through the world and then continuously learn, adapt and improve as that understanding increases over time. At the core of building durable, high-value relationships is the ability to rapidly apply deep and contextually rich customer insights through a design innovation system that enables experiences with modern technology.

The failure rate of doing this is unbelievably high. Most experiences fail to deliver, let alone delight. Our proprietary science and systems approach is Material’s response to this challenge. We are purpose-built to help our clients create value in the context of evolving and ever-changing customer expectations.

Harnessing the powerful combination of data, human psychology, and culture, shaped and translated through design and technology, we speed engagement and drive growth for the world’s most recognizable brands and innovative companies.