Discovering Brightspot: The Evolved CMS Support Your Organization Needs

As modern customers seek out more personalized and streamlined brand experiences, businesses face a growing need to digitally transform. A robust online presence is now a business prerequisite for sustaining and thriving in the future. This is where the role of a content management system (CMS) like Brightspot is indispensable. 

A good CMS helps businesses manage digital content to build their online presence. Whether a business needs text, image, video or audio to create an online identity, a CMS is where it can be stored, edited and used to publish on front-end presentation layers like a website or mobile application. The ideal CMS is like having a trusted ally who makes it easier for businesses to maintain their digital identity, streamlining their omnichannel presence with the ability to share content across various customer touchpoints.  

Brightspot is an ideal solution for organizations seeking a user-friendly, enterprise-grade CMS to help create impactful digital customer experiences. What follows is an introduction to  Brightspot CMS, its key features and benefits. 

Enterprise-grade CMS 

Brightspot CMS is a robust, enterprise-ready platform that provides organizations with required content orchestration, including complex, custom workflows and applications. It is a world-class solution designed and developed to power large-scale, highly dynamic, editorially rich and visually stunning consumer experiences. It brings teams together from day one and speeds up their daily design, development and editorial processes. 

User-friendly & Intuitive 

A CMS should enable content creators and marketers to publish content without the need for a developer. Brighspot’s user-friendly, simple and intuitive interface allows just that. Features such as modular content capabilities, flexible content templates and the ease of managing various kinds of media add to its rich user experience. These features help cut the cost of maintaining a website, since they reduce developer dependency when building digital experiences. While organizations may still find value in the services of a web developer to design, align the required technology with the CMS and provide timely content solutions, Brightspot equips your content management “trinity” (editorial, marketing and developers) with intuitive features to build exceptional digital experiences. 

Supports All Types of Content 

It is crucial your CMS provide the flexibility to easily sort, manage, edit, publish and distribute all kinds of content, whether it is text, image, video or audio. With its image management capability, Brightspot offers features such as editing, cropping and auto tagging that facilitate sorting by features and descriptions. This accessibility enables quick content deployment to channels and boosts SEO rankings. It also provides robust video content management capabilities, including uploading and optimizing videos for streaming on any device, creating companion content to help a viewer playback media at a specific time and building playlists. 

Superior Omnichannel Experience with Multisite and Multilingual Capabilities 

Businesses often nurture multiple brands and, therefore, must maintain multiple sites. While there may be different teams working on these distinct brands, an organization’s CMS can help ensure a consistent experience from site-to-site. This is another area where Brightspot CMS excels. Its intuitive interface allows teams to distribute content consistently on any device or channel and provides a superior omnichannel experience. This enables teams to efficiently maintain a uniform user experience throughout brand touchpoints. It also offers multisite capabilities that help manage content on multiple sites while maintaining brand consistency from a single platform. Additionally, Brightspot provides the flexibility to customize content based on region and language, making it easier to manage global teams and audience needs. 

Creates Powerful Workflows 

Brightspot CMS’s suite of powerful workflow management tools enables its users to customize workflows for each type of content for multiple sites, without being dependent on the IT team or a developer. This means a publisher has the power to edit permissions and notifications, while also tracking every change made to any type of content. 

Easy Collaboration 

Creating different types of content and working across teams requires a collaborative system that can support joint content efforts. Brightspot provides all the editing and collaboration features a business might need to boost efficiency and productivity. Standout features include rich-text editing, field-level locking for simultaneous editing and real-time conversations and updates, which facilitate easy collaboration, especially for remote teams. It also supports third-party integrations with communication platforms to make collaborative exercises more inclusive and engaging. 

API-first & Integration-friendly 

As businesses pivot, it’s essential that they have the ability to efficiently evolve their content.  This requires a platform that can rapidly scale to accommodate current and future business needs. Brightspot is an API-first content platform that allows businesses to choose the best front-end experience for their organization and freely adapt to changes in business needs. Given the flexibility in the framework, it becomes easier to connect and maintain an ecosystem of essential applications across technology, marketing and other needs. This simplifies managing updates and integrating other apps without the support of an in-house or outsourced development team. 

Build Transformative Experiences with an Evolved Enterprise-grade CMS 

Ultimately, businesses should adopt systems that empower teams with minimal bottlenecks and dependencies. An ideal CMS should provide functionality, flexibility and the ability to create, edit, store and distribute multiple types of content. Brightspot offers cutting-edge CMS capabilities that allow businesses to meet their unique content generation and management needs. It is a versatile content management tool that can help maximize marketing ROI by improving developer outcomes, simplifying publishing processes and significantly reducing operational costs.  

Without the right partner, however, upgrading or migrating to a new CMS can be a daunting challenge. Material is ready to help. Our CMS migration experts start by auditing your immediate digital strategies and content requirements, then develop a tailored strategy to adopt, upgrade and migrate to Brightspot. Contact us today to learn more about our capabilities, experience and approach.