Marketing Strategy

Human-centered insights services fuel innovation and growth in a dynamic business landscape

Our industry-leading research and insights services address every dimension of customer experience, brand relevance and marketing strategy to build understanding, reduce risk and drive innovation and growth. Since we insist on deeply understanding the business outcomes clients are looking for, we design our research engagements to meet tangible, bottom-line objectives – and not just “research questions”.

Fueled by decades of expertise in every market category, we dig deep to reveal what really matters to consumers through the application of mixed methods, data science and behavioral science. We take an ecosystem view of people’s experiences and influences, understanding them in context, to illuminate what’s important in relationship to what’s interconnected. We deliver results in formats tailored to your organization and each audience’s learning styles and preferences, from interactive microsites to democratized dashboards and stakeholder workshops.

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Segmentation

The art and science of identifying, profiling and targeting actionable groups of customers who can drive higher return on investment, segmentation informs personalized marketing, product development and other activation initiatives for priority targets

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