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2024 Advertising Insights & Tech Trends

The cookie-free future

See how marketers are shifting their digital philosophies in light of cookie deprecation and new regulations.

As new targeting strategies and machine learning models take the place of third-party cookies, advertisers look to evolve their media mix and reshape their approaches to personalization. Our full report details renewed areas for optimism as well as potential pitfalls.

  • Assess and prioritize alternative targeting tactics
  • Explore the industry-wide appetite for first-party cookie applications
  • Gauge sentiment around cookie deprecation

A Few Key Takeaways

Advertising spends priorities

Shifting 
Priorities

We uncovered where digital dollars went the farthest, why budgets are growing in 2024 and which ad platforms performed the strongest.
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Social Media Landscape

Evolving Social Landscape

Dynamic changes are coming to the social media landscape. Our insights show what those changes will be and why.
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Ai Democratization Generational Targeting

Bold 
Predictions

The democratization of GenAI is sending shockwaves through the industry. The future belongs to AI but there’s a great deal of uncertainty about how it will show up and what it means for the advertising and marketing industry. Our results signal what else is brewing.
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Download the full report 

Stay ahead of the curve with actionable insights from “The Digital Lead: 2024 Advertising Insights & Tech Trends.” Download your copy today and unlock the future of advertising.

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About Us

NewtonX is the world’s leading B2B market research firm, connecting decision makers with verified expert insights and strengthening their strategies through deep subject matter experience.

Material, a global strategy, insights, marketing and technology firm, turns insights into unparalleled customer experiences by harnessing the powerful combination of data, human psychology and culture.