Cultural Foresight

Identifying innovation spaces and opportunities to deepen brand relevance.

Envisioning probable futures informs the innovation roadmap and inspires fresh thinking.

People are complicated. There are layers to their layers. We study the drivers of human behavior and apply decision science to develop frameworks for solving real-world problems with deep human understanding.

Unstructured, in-depth conversations and observations of groups or individuals deliver deeper understanding into the motivations and benefits associated with category usage and brand choice so you can drive sales.

Design research applies tangible, human-centered design methodologies to understand people’s current and desired experiences at every moment they intersect with a brand or product.