Content Strategy

Content strategy delivers the operational governance and plan for designing, creating, curating, and distributing content across all properties and channels. An effective and clear content strategy creates competitive business advantages while bolstering brand value, perception, and engagement.

Defines how content can be used to meet business or project goals.
Guides decision-making throughout the content lifecycle, from discovery to deletion.
Sets benchmarks against which to measure content performance.
Connects content to the people consuming it.
Supports and amplifies brand position by elevating key messaging.
Provides proper content governance, from defining processes to identifying roles.

A properly considered content strategy provides a battle plan for creators, maximizing efficiency, and minimizing wastage.

Substance: What kind of content do we need (topics, types, sources, etc.)? What message(s) does content need to communicate to our audience?
Structure: How is content prioritized, organized, formatted, and displayed? Structure can include information architecture, metadata, modeling, linking strategies, etc.
Workflow: What processes, tools, and human resources are required for content initiatives to launch successfully and to maintain?
Governance: How are key decisions about content and content strategy made? How are changes initiated, communicated, and executed?

Content Audit

A strategic discovery process that evaluates how well content meets the needs of people and organizations.
Content Modeling

The process of defining and designing the data structure, relationships, and attributes of content within a content management system (CMS). Content modeling improves content quality, enables content reuse, and supports site scalability.

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