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Now part of the Material family, we continue to deliver growth strategy, customer understanding, omnichannel experience transformation and brand measurement.

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Insights + Imagination
Transformations exist at unique and sometimes unexpected intersections: facts and feelings, certainties and risks, big ideas and tiny details.
Customer Intimacy
We hold ourselves to higher standards of investigation, discovery and empathy. Our behavioral scientists, analysts, designers and strategists see customers as humans first.
Data-backed Strategy
Numbers are narratives. We dig deep into complex data to deliver actionable, human insights that forge stronger customer relationships and make a visible impact on the bottom line.
Agility for Modern Business
It’s not enough to understand your customer or your competitors. Today’s brands need the power to translate insight into action at the speed of business.

Our insights toolkit is deep

Quantitative and Qualitative Consumer Research
With deep methodological and behavioral expertise, we deliver vivid market understanding and actionable customer insight. We help brands illuminate the psychological and emotional drivers behind purchasing decisions
Brand Health Tracking
Our dynamic brand health trackers integrate high-touch service with modern technology, delivering rapid, accurate data to fuel analytics that diagnose and improve brand health.
Segmentation
Our modern segmentation approach considers the human dynamics that guide consumer behavior, using analytics to reveal the metrics that matter to both KPIs and activation.
Data Science + Analytics
We build data systems around people, connecting the domains of mathematics, computer science and business knowledge to clear the noise and amplify the signals.
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Kelton is now Material. Get in touch to discuss how we can make a transformative impact for your business.

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Client stories

Target
Target
Earn Deep Customer Loyalty
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Expedia group
Make Travel More Inclusive and Accessible

Rewiring the Leader in Consumer Electronics

Designing a More Inclusive Sephora

Perspectives

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How to Leverage Segmentation to Fuel Both Strategy and Activations that Drive Results

Is your segmentation delivering the bottom-line value it should be? For modern businesses, insights should do more than provide knowledge. They should unlock opportunities for action, innovation and growth. Discover Material’s outcomes-oriented approach to segmentation.

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How Behavioral Science Insights Can Supercharge Your Product Pricing Decisions

Product pricing is never just a numbers game. The most effective, value-building pricing strategies account for the nuances of human behavior, from motivations around value and quality to the complex thought processes at the point of sale.

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To Achieve a Harmonious AI Future, Start with a Human-Centered Approach

As AI tools and systems grow more sophisticated and more deeply embedded into our everyday lives, how can brands unlock the promise of AI while maintaining true customer centricity? It starts with deeply knowing your customers’ deeply complex human behaviors, habits and needs.