7-Eleven

Revamping a Customer Loyalty Program for a Modernized Experience.

Challenge

When 7-Eleven decided to modernize its popular 7Rewards program, it approached Material to help revamp their system, which previously worked like a digital punch card. The company wanted to ensure its customers could register, earn, and redeem loyalty rewards, points, and coupons from any device. So our challenge was to create a compelling, interactive design that would boost customer engagement and increase trip frequency.

Approach

Designed a new data-driven experience with greater functionality across multiple platforms.
Created cross-platform testing strategies to optimize and improve the rewards experience.
Rebuilt backend infrastructure to support the new program experience.

Outcomes

We took 7-Eleven’s already great loyalty program to another level, ensuring their customers could truly reap the rewards they deserve. After the launch, we continued UX strategy and product design improvements to fine-tune the experience. We’re thrilled with the results: the company’s modernized loyalty system resulted in $5.8MM+ increase in sales and 35MM+ customer downloads in just the first few months!

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