Building brands from the insight out

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A modern marketing services company, powered by analytics, deep human understanding, and design thinking.

1200+
Employees
20+
Global Locations
Ways to help
1

Team

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We believe…

People are people, not data points.
A diverse and inclusive workforce boosts innovation and creative problem-solving.
Data and creative are complementary and equally essential.
Breaking down silos improves efficiency and creativity.
Combining people, insights, and ideas uncovers hidden truths.
Putting humans at the center of everything we do creates opportunities to improve lives.

Executive Leadership Team

Dave Sackman

Dave
Sackman

Chairman & CEO

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Cathy Lindquist profile picture

Cathy
Lindquist

CFO

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Jeremy Sack profile picture

Jeremy
Sack

President, Perspective Division

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Gareth Schweitzer profile picture

Gareth
Schweitzer

President, Action Division

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Rachel Spiegelman profile picture

Rachel
Spiegelman

President, Connections Division

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Sandy Wax profile picture

Sandy
Wax

COO, Perspective Division

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Jenifer Barkon profile picture

Jen
Barkon

Chief Talent Officer, Material

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Susan Braun profile picture

Susan
Braun

COO, Action Division

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Our story

Origin

Insights expertise a half-century in the making

Born from data with an entrepreneurial mindset, LRW was founded in 1973 to bring fresh thinking and new approaches to market research.

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Opportunity

A human approach to solving business problems

In the early 2000’s, LRW launched a vision to help brands drive more actionable results by combining sophisticated data analytics and deep human understanding.

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Expansion

Building brands from the insight out

In 2015, LRW embarked on a plan to acquire nine industry-leading companies with teams of world-class researchers, creatives, strategists, media planners, and technologists. Clients immediately benefited from an expanded set of solutions that combine sophisticated analytics, deep human understanding, and design thinking.

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Arrival

A unified marketing services company for our modern age

In 2020, we united as Material, seamlessly weaving together end-to-end capabilities to solve increasingly complex marketing challenges, joining forces to make a bigger and broader impact for our clients.

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We’re always looking for top-notch talent.

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