Building brands from the insight out
A modern marketing services company, powered by analytics, deep human understanding, and design thinking.
Team
We believe…
People are people, not data points.
A diverse and inclusive workforce boosts innovation and creative problem-solving.
Data and creative are complementary and equally essential.
Breaking down silos improves efficiency and creativity.
Combining people, insights, and ideas uncovers hidden truths.
Putting humans at the center of everything we do creates opportunities to improve lives.
Executive Leadership Team
Our story
Origin
Insights expertise a half-century in the making
Born from data with an entrepreneurial mindset, LRW was founded in 1973 to bring fresh thinking and new approaches to market research.
Opportunity
A human approach to solving business problems
In the early 2000’s, LRW launched a vision to help brands drive more actionable results by combining sophisticated data analytics and deep human understanding.
Expansion
Building brands from the insight out
In 2015, LRW embarked on a plan to acquire nine industry-leading companies with teams of world-class researchers, creatives, strategists, media planners, and technologists. Clients immediately benefited from an expanded set of solutions that combine sophisticated analytics, deep human understanding, and design thinking.
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