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Material Spotlight

Agile, actionable insights solutions enable informed decision-making at the speed of business.

To lead and thrive in a rapidly evolving competitive landscape, organizations need actionable, human insights to stay ahead of market shifts and deliver on shifting consumer expectations. For teams seeking fast, focused insights into time-sensitive business questions, Material Spotlight offers a nimble and cost-effective solution.

Spotlight provides the speed and efficiency of a do-it-yourself research platform combined with Material’s industry-leading strategy consulting and behavioral science expertise. Leveraging agile principles, our team of research strategists executes end-to-end quantitative research projects within as little as one week – illuminating timely insights in story-driven reporting for immediate business impact. From fast inputs for executive meetings, to pulse poll companions for larger research initiatives, to simple gut checks on key issues, Spotlight provides human insights at the speed today’s organizations demand.

Key Benefits of Material Spotlight

  • Speed to Insights

    Agile methodologies, experienced research teams and tightly focused objectives enable insights within a week of project kickoff.

  • Flexibility + Adaptability

    Spotlight engagements can be run as standalone projects or enhance larger, ongoing research initiatives such as brand health trackers.

  • Human Insights + Collaboration

    A collaborative and experienced project team provides support and expertise that do-it-yourself platforms cannot match.

  • High-Impact Deliverables

    Story-driven reports encompass key learnings, takeaways and data-backed recommendations.

  • Proven Industry Expertise

    Spotlight is backed by Material’s decades of industry leadership in behavioral science, human understanding and methodological rigor.

  • Cost Efficiency

    Spotlight offers a cost-effective alternative to traditional custom research engagements.

Have Questions? Get In Touch

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