Market Research & Insights Services

Since we insist on deeply understanding the business outcomes clients are looking for, our market insights services design and scope the research to meet tangible objectives not just “research questions”.

As a market insights agency, we go deep to reveal what really matters and what it all really means through the application of mixed methods, data science and behavioral science.

Consumer insights strategy produces actionable insights and packages them in a way that gets them put to work by your organization, leveraging storytelling, interactive deliverables and collaborative workshops where appropriate.

The art and science of identifying, profiling and targeting actionable groups of customers who can drive higher return on investment, segmentation informs personalized marketing, product development and other activation initiatives for priority targets.

Understand competitive brand differentiation from the consumer point of view, in context of what drives purchase or preference. Identify ownable white space and potential new categories.

Leverage sophisticated modeling methods to identify the combinations of features, benefits or claims that will perform best in a competitive market.

Leverage sophisticated modeling or simple behavioral science principles to identify the price point, pricing strategy or promotion tactics that can best achieve revenue or share-gain goals.

Inform and inspire an innovation roadmap with comprehensive review of the context and trends that impact a category from sociological, technological, economic, environmental and political perspectives) using a combination of social listening, expert interviews and competitive intelligence.

Unstructured, in-depth conversations and observations of groups or individuals deliver deeper understanding into the motivations and benefits associated with category usage and brand choice.

Third-party data integration, behavioral illumination, look-a-like modeling and targeting prioritization build on insights to create opportunities to build custom audiences, grow share and enter new markets.

We model behavioral and self-reported survey data, together or separately, to understand what drives performance or predicts key outcomes.

We evaluate messaging and execution at every stage of development to help optimize communications and then measure and maximize impact in-market.