Design Research Services

Identify potential for brand stretch.

Surface opportunities to drive incremental or radical innovation through the lens of desirability.

Deliver experience principles that empower teams to drive action with conviction based on guardrails.

Future-proof product and service experiences.

De-risk and bring prioritization to the innovation roadmap.

Move innovation teams from ideation to action.

Though a combination of observation in-use and direct questioning, identify unmet needs and pain points that offer opportunities to enhance or design an offering.

Identify the steps in the customer’s process of interacting with your brand, service or site/app, identifying pain points and bottlenecks that need remediating.

Obtain detailed consumer reactions to a product proposition (ideally with branding and packaging mock-ups, to capture both rational and non-conscious reactions) to assess market potential and optimize the offer.

Leverage sophisticated trade-off modeling to identify the combinations of features and attribute levels that should perform best in a competitive context. Use the results to build detailed concepts for testing.

Obtain high-level consumer reactions to an array of product propositions to winnow ideas down to those that are worth investing in for further development.

Obtain consumer reactions to the product or prototype in use, identifying necessary enhancements to make or strengths to highlight in marketing.