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Customer Segmentation for Customization

Discover groups of current customers maximally distinct on key behaviors so you can customize touchpoints and messages/offers to improve retention and cross-sell/up-sell outcomes.

It’s much cheaper to keep a customer than to capture a new one, so retention is a top priority of most marketers.  To boost retention, you can benefit from personalization and customer-centricity.  To fuel this, you need to leverage your first party data assets to help you customize experiences and offers that are likely to retain, upsell or cross-sell your current customers.

Customer Segmentation for Customization helps you:

  • Customize how you treat your customers
  • Understand your different types of customers who will resonate with different messages or offers
  • Personalize your interactions to boost conversion

Approaches

  • RFM Segmentation

    Classify your customers along the axes of Recency, Frequency and Monetary Value. Use these groupings to target retention tactics, reengage lapsed customers and reward high value ones.

  • Customer Segmentation through Cluster Analysis

    Discover groups of current customers maximally distinct on key behaviors (first party transactions and interactions) so you can customize touchpoints and messages/offers to improve retention and cross-sell/up-sell outcomes.

  • Site Visitor Segmentation through Cluster Analysis

    Discover trip types associated with different goals and digital footprints so you can customize landing pages and design varying experiences to boost conversion, inform recommendations and increase basket size.

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