Resources

Our perspectives across data, strategy, technology, and design help marketers reimagine how they connect with their customers to drive growth.

Analytics
Intelligence
Experience

Featured

What Political Polling Doesn’t Say about Market Research

Strategic Planning

2021 Marketing Toolkit to Navigate Uncertainty

Analytics

Customer Analytics

9 Reasons for Marketers to Be Optimistic about a Post-COVID World

Social Analytics

How to Bring Your Blind Spots into Focus through Online Anthropology

What Political Polling Doesn’t Say about Market Research

Using Communities to Build Authentic Connections in Times of Uncertainty

Intelligence

Strategic Planning

2021 Marketing Toolkit to Navigate Uncertainty

Why Businesses Should Consider Subscription Models in Times of Uncertainty

CX planning

Customer Experience

CX Annual Planning for 2021

SEGMENTS VS AUDIENCES

Segments vs Audiences: The Optimal Approach to Strategic Growth

Experience

Take Your Pick: Material SXSW Panels

Igniting Empathy

Communications & Media Planning

7 Ways to Tell a Better Brand Story and Spark Customer Empathy

5 Ways to Evolve Brand Strategy For the COVID-19 Consumer & Beyond

loyalty program

Your loyalty program is broken. Here's how to fix it