Resources

Our perspectives across data, strategy, technology, and design help marketers reimagine how they connect with their customers to drive growth.

Analytics
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Experience

Featured

Social Analytics

2020 – A Retrospective

Strategic Planning

2021 Marketing Toolkit to Navigate Uncertainty

Analytics

Marketing Science

3 Questions Financial Institutions Must Answer to Survive the Era of Uncertainty

Customer Analytics

9 Reasons for Marketers to Be Optimistic about a Post-COVID World

Social Analytics

How to Bring Your Blind Spots into Focus through Online Anthropology

What Political Polling Doesn’t Say about Market Research

Intelligence

Do You Need Market Segmentation to Define Your Target Market?

4 Lessons We Learned About Data-Driven Storytelling in 2020

Strategic Planning

2021 Marketing Toolkit to Navigate Uncertainty

Why Businesses Should Consider Subscription Models in Times of Uncertainty

Experience

Take Your Pick: Material SXSW Panels

Igniting Empathy

Communications & Media Planning

7 Ways to Tell a Better Brand Story and Spark Customer Empathy

5 Ways to Evolve Brand Strategy For the COVID-19 Consumer & Beyond

loyalty program

Your loyalty program is broken. Here's how to fix it