Resources

Our perspectives across data, strategy, technology, and design help marketers reimagine how they connect with their customers to drive growth.

Featured

ADVANCED SOCIAL ANALYTICS
Social Analytics

How Advanced Social Analytics Can Help You Redefine an Uncertain Market
Strategic Planning

2021 Marketing Toolkit to Navigate Uncertainty

Analytics

Analytics

Using Communities to Build Authentic Connections in Times of Uncertainty
ADVANCED SOCIAL ANALYTICS
Social Analytics

How Advanced Social Analytics Can Help You Redefine an Uncertain Market
modeling custom path
Marketing Science

How to Choose the Best Approach for Modeling Your Customers’ Path to Purchase
3rd party data
Data Science

Third Party Data: Stars of the Digital Universe
View all Analytics Resources

Intelligence

Strategic Planning

2021 Marketing Toolkit to Navigate Uncertainty
Innovation

Why Businesses Should Consider Subscription Models in Times of Uncertainty
CX planning
Customer Experience

CX Annual Planning for 2021
SEGMENTS VS AUDIENCES
Segmentation

Segments vs Audiences: The Optimal Approach to Strategic Growth
View all Intelligence Resources

Experience

Igniting Empathy
Communications & Media Planning

7 Ways to Tell a Better Brand Story and Spark Customer Empathy
BRAND STRATEGY COVID-19
Branding

5 Ways to Evolve Brand Strategy For the COVID-19 Consumer & Beyond
loyalty program
Loyalty & CRM

Your loyalty program is broken. Here's how to fix it
modern loyalty program
Loyalty & CRM

Delivering a modern loyalty program
View all Experience Resources