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Social Analytics

2020 – A Retrospective

Strategic Planning

2021 Marketing Toolkit to Navigate Uncertainty

Analytics

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Marketing Science

3 Questions Financial Institutions Must Answer to Survive the Era of Uncertainty

Customer Analytics

9 Reasons for Marketers to Be Optimistic about a Post-COVID World

Social Analytics

How to Bring Your Blind Spots into Focus through Online Anthropology

Analytics

What Political Polling Doesn’t Say about Market Research

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Intelligence

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Segmentation

Do You Need Market Segmentation to Define Your Target Market?

Innovation

4 Lessons We Learned About Data-Driven Storytelling in 2020

Strategic Planning

2021 Marketing Toolkit to Navigate Uncertainty

Innovation

Why Businesses Should Consider Subscription Models in Times of Uncertainty

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Experience

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Experience

Take Your Pick: Material SXSW Panels

Igniting Empathy
Communications & Media Planning

7 Ways to Tell a Better Brand Story and Spark Customer Empathy

BRAND STRATEGY COVID-19
Branding

5 Ways to Evolve Brand Strategy For the COVID-19 Consumer & Beyond

loyalty program
Loyalty & CRM

Your loyalty program is broken. Here's how to fix it

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